Post by account_disabled on Mar 12, 2024 8:12:16 GMT
I am convinced that the three classic steps "attract, convince and convert" much praised in sales funnels (even in religion) are actually the right and ideal path to attract and, finally, sell something to those who manage to convince themselves. This process in stages, so simple and linear to say, even if ideally correct, is not easy to apply. It is almost never linear and, more than a highway, it seems like a high mountain path to be followed paying attention to every step. Those looking for the direct route risk being disappointed, because as Jeffrey Gitomer says , "people don't like to be sold something, but they love to buy" .
The main perceptions with which to convince the customer are: rational : practical utility India Mobile Number Data and material advantages sensory : sensations that the buyer receives from the perception of the product emotional : the feelings that the product evokes in the recipient Depending on the type of product or service you want to sell, you must make yourself accessible, friendly and reliable, but trying to inform and make people perceive the advantage that what you are selling brings. Without excessive promotion, through small steps of approach. You can't stop someone on the street trying to sell them something, because before the product, they will look at you and how you behave. Even if you had the best product in the world at the lowest price, the buyer would expect a stone inside the box.
In practice it's about creating a brand of yourself, just like it happens for companies. You should give your name power that comes from the presence of your brand. It's about standing out. You need to teach prospective clients who you are, what you do, and why you have a certain interest. Branding is just that: facilitating the decision-making process and, at the same time, increasing your perceived value . For your branding strategy to be successful, those who perceive you must develop the belief that there are significant differences between you and the rest of the offer. If they think that buying from you is the equivalent of buying from your competitor, you will only have the price with which to convince them. Inducing a race to the bottom with your competition will not lead anyone to raise the value of your service and product. Elements in which you must stand out to make a real difference.
The main perceptions with which to convince the customer are: rational : practical utility India Mobile Number Data and material advantages sensory : sensations that the buyer receives from the perception of the product emotional : the feelings that the product evokes in the recipient Depending on the type of product or service you want to sell, you must make yourself accessible, friendly and reliable, but trying to inform and make people perceive the advantage that what you are selling brings. Without excessive promotion, through small steps of approach. You can't stop someone on the street trying to sell them something, because before the product, they will look at you and how you behave. Even if you had the best product in the world at the lowest price, the buyer would expect a stone inside the box.
In practice it's about creating a brand of yourself, just like it happens for companies. You should give your name power that comes from the presence of your brand. It's about standing out. You need to teach prospective clients who you are, what you do, and why you have a certain interest. Branding is just that: facilitating the decision-making process and, at the same time, increasing your perceived value . For your branding strategy to be successful, those who perceive you must develop the belief that there are significant differences between you and the rest of the offer. If they think that buying from you is the equivalent of buying from your competitor, you will only have the price with which to convince them. Inducing a race to the bottom with your competition will not lead anyone to raise the value of your service and product. Elements in which you must stand out to make a real difference.