Post by afifatabassum on Mar 11, 2024 7:33:23 GMT
Massimo reports that the creatives at Fandango have prepared an "innovative viral marketing" campaign for the launch of Sandro Veronesi's new novel "XY". The news comes from a hilarious piece in Affari Italiani which talks about "the first ever example of a "long-term" campaign: the duration is a good six months". He also underlines that already in the first month of activity excellent results were achieved on Facebook (where over 3000 people clicked "like", but only a few commented) and on the website (22000 visits). It's a shame that we forget to mention that the associated Twitter account has only 50 followers and above all that the Wikipedia page created for the occasion has been deleted several times for its "clearly not encyclopedic or promotional" content.
Chris Anderson has announced the death of the web Brazil Phone Number at the hands of the so-called "app economy". His thesis talks about a current and future use of the internet through "task oriented" applications (for example those used mainly through mobile devices, Instant Messengers, online console games, etc.) which would end up marginalizing use through browser. In addition to making a mistake in identifying the browser with the web, Anderson uses, as the only support for his thesis, a graph from Cisco (above) which however mistakenly considers YouTube and Hulu in the video segment and above all does not take into account the growth of internet traffic in the time period considered (as shown by Boing Boing below).
Finally, we cannot pretend not to see the convinced efforts to enhance the experience of using the Internet through browsers (the race towards HTML5 and the fierce competition between IE, Firefox, Chrome, Opera, Safari). In my opinion we are faced with hasty conclusions, not disinterested (given that Condè Nast focuses heavily on "app magazines") and not supported by data, but there is no doubt that legitimate attempts to find new forms of monetization of the use of the Internet through semi- or totally closed platforms (applications), capable of simplifying the user experience. If tomorrow the majority showed that they prefer a comfortable and lazy internet, it would not be a drama. The important thing would be to continue to guarantee the minority an open web and a neutral network.
Chris Anderson has announced the death of the web Brazil Phone Number at the hands of the so-called "app economy". His thesis talks about a current and future use of the internet through "task oriented" applications (for example those used mainly through mobile devices, Instant Messengers, online console games, etc.) which would end up marginalizing use through browser. In addition to making a mistake in identifying the browser with the web, Anderson uses, as the only support for his thesis, a graph from Cisco (above) which however mistakenly considers YouTube and Hulu in the video segment and above all does not take into account the growth of internet traffic in the time period considered (as shown by Boing Boing below).
Finally, we cannot pretend not to see the convinced efforts to enhance the experience of using the Internet through browsers (the race towards HTML5 and the fierce competition between IE, Firefox, Chrome, Opera, Safari). In my opinion we are faced with hasty conclusions, not disinterested (given that Condè Nast focuses heavily on "app magazines") and not supported by data, but there is no doubt that legitimate attempts to find new forms of monetization of the use of the Internet through semi- or totally closed platforms (applications), capable of simplifying the user experience. If tomorrow the majority showed that they prefer a comfortable and lazy internet, it would not be a drama. The important thing would be to continue to guarantee the minority an open web and a neutral network.