Post by kmstfatema on Mar 5, 2024 9:12:00 GMT
There is no SEO Specialist who at least once during his professional life has not found himself faced with a multilingual project and having to decide which approach to take. Whether it is a monolingual site that decides to offer its products in other countries , or an online store that realizes that SEO must be an integral part of its web marketing plan, it is essential to touch on certain points, to build a plan of effective work and being able to share it with the customer. I'm not just referring to having the hreflang inserted correctly for the different versions of the site, but to the individual approach aimed at individual countries from the perspective of a complex SEO project which is the e-commerce site in its entirety: from the mapping of keywords, the analysis of SERPs in different countries and the optimization of content starting from the language, the objective is not to have to resort to substantial technical changes for each individual market, which in addition to being expensive, is in many cases impracticable.
SEO for a multilingual e-commerce site: the fundamental Germany Telegram Number Data steps How to do SEO for a multilingual e-commerce Let's take as an example an online store with high traffic and turnover, which over the years has grown in various countries , mainly thanks to brand awareness and usually paid advertising. Below are the basic points for planning a 360-degree job , starting from the basics. #1 Audit & implementation As with any project, a serious and detailed audit to determine the health of the site is absolutely mandatory. It is thanks to this that those global technical changes that will be the first step towards optimizing e-commerce in different languages can be evaluated and implemented.
The purpose of this analysis is to determine if there are deficiencies (or errors) and how they can be filled: Correct hreflangs for each language Sitemap for each version of the site in different languages Crawling errors Duplicate content Missing and/or duplicate meta titles/descriptions URL structure Canonical tags missing Catalog organization and depth Meta title structure Presence of structured data (Json or schema.org) Site speed Mobile optimization Check your health of your site with Site Audit Enter your domain Try → ADS illustration Finding and correcting technical errors is the first step to better performance in all versions of your e-commerce site. #2 Region/language optimization There are different methods for optimizing the version of the site in an additional language. First of all it depends on the source language. Multilingual sites usually have an English version, which I personally find the most favorable for mapping keywords into other languages.
SEO for a multilingual e-commerce site: the fundamental Germany Telegram Number Data steps How to do SEO for a multilingual e-commerce Let's take as an example an online store with high traffic and turnover, which over the years has grown in various countries , mainly thanks to brand awareness and usually paid advertising. Below are the basic points for planning a 360-degree job , starting from the basics. #1 Audit & implementation As with any project, a serious and detailed audit to determine the health of the site is absolutely mandatory. It is thanks to this that those global technical changes that will be the first step towards optimizing e-commerce in different languages can be evaluated and implemented.
The purpose of this analysis is to determine if there are deficiencies (or errors) and how they can be filled: Correct hreflangs for each language Sitemap for each version of the site in different languages Crawling errors Duplicate content Missing and/or duplicate meta titles/descriptions URL structure Canonical tags missing Catalog organization and depth Meta title structure Presence of structured data (Json or schema.org) Site speed Mobile optimization Check your health of your site with Site Audit Enter your domain Try → ADS illustration Finding and correcting technical errors is the first step to better performance in all versions of your e-commerce site. #2 Region/language optimization There are different methods for optimizing the version of the site in an additional language. First of all it depends on the source language. Multilingual sites usually have an English version, which I personally find the most favorable for mapping keywords into other languages.