Post by nadinenadine on Mar 5, 2024 9:08:55 GMT
It all starts from a belief that is not only incorrect but above all harmful both for brands, for those who want to become professionals and for those who already are professionals in the sector: to be a Social Media Manager it is not enough to know how to tinker with the computer and perhaps to have followed a 20 hour course. No, let's say it! The course will also help you, of course it will help you, but it will not be enough to consider yourself a professional. A professional Social Media Manager trains for a long time, observes every day, experiments (first on himself and then with and for customers). A Social Media Manager knows how to look beyond the social channels he manages: he knows that his activity can be truly advantageous for brands if included in a global Digital Marketing plan , in which there are different tools that contribute to achieving the same objective. I recommend you read: Brand Identity Online: Build Your Own Puzzle . The Social Media Manager represents your brand The professional Social Media Manager is well aware that his role is to represent your brand on social networks, manage, build and monitor your online reputation .
Reputation, I repeat. It's serious. It is (also) from this activity that your credibility, authority in the sector, trust on the part of your customers, and the ability to establish a profitable and long-lasting relationship with them derive. I recommend you read: Once upon a time there was a poor, mistreated Social Media Manager ; Do you want a Brand to trust your Professional? Dear company, do you know what Social Media Marketing is for? . Who is the Social Media Manager? The Social Media Manager is a professional . I'll say it again so we can start off on the right foot. If we have Loan Phone Number List this clear, we can then ask ourselves: for what reasons is a Social Media Manager really a professional? I'll explain it to you right away. Follow me! A Social Media Manager who truly wants to honor his professionalism must: have a deep sense of responsibility ; have detailed and updated knowledge of social networks , of the inhabitants of these platforms, of the messages conveyed, of the tone of voice used, of the relational dynamics that are established, of the specific characteristics of each social network; understand what each single social network can do for the brand; be able to develop a timely Social Media Marketing strategy.
Which begins with the study and analysis phase of the sector, the brand, the competitors, the target, continues with the drafting of the editorial plan and includes the continuous monitoring of data and results obtained; know the brand , its identity and its core values; have in-depth knowledge of the products offered by the brand; know the strengths of the offer but also the weaknesses , so that you can enhance the former and be ready to respond in case of criticism or uncomfortable questions; interpret the message that the brand wants to convey and communicate it in the best way with respect to the target and the objective; know communication on the Web , its characteristics and dynamics; use words wisely ; have aesthetic taste and know the basic rules of engaging and effective visual communication ; know (and know well) the importance of targeting the message.
Reputation, I repeat. It's serious. It is (also) from this activity that your credibility, authority in the sector, trust on the part of your customers, and the ability to establish a profitable and long-lasting relationship with them derive. I recommend you read: Once upon a time there was a poor, mistreated Social Media Manager ; Do you want a Brand to trust your Professional? Dear company, do you know what Social Media Marketing is for? . Who is the Social Media Manager? The Social Media Manager is a professional . I'll say it again so we can start off on the right foot. If we have Loan Phone Number List this clear, we can then ask ourselves: for what reasons is a Social Media Manager really a professional? I'll explain it to you right away. Follow me! A Social Media Manager who truly wants to honor his professionalism must: have a deep sense of responsibility ; have detailed and updated knowledge of social networks , of the inhabitants of these platforms, of the messages conveyed, of the tone of voice used, of the relational dynamics that are established, of the specific characteristics of each social network; understand what each single social network can do for the brand; be able to develop a timely Social Media Marketing strategy.
Which begins with the study and analysis phase of the sector, the brand, the competitors, the target, continues with the drafting of the editorial plan and includes the continuous monitoring of data and results obtained; know the brand , its identity and its core values; have in-depth knowledge of the products offered by the brand; know the strengths of the offer but also the weaknesses , so that you can enhance the former and be ready to respond in case of criticism or uncomfortable questions; interpret the message that the brand wants to convey and communicate it in the best way with respect to the target and the objective; know communication on the Web , its characteristics and dynamics; use words wisely ; have aesthetic taste and know the basic rules of engaging and effective visual communication ; know (and know well) the importance of targeting the message.