Post by account_disabled on Feb 28, 2024 8:31:51 GMT
Do you ever feel like your marketing efforts are missing the mark? Maybe you're unsure how to set up content or how to target paid advertising. In fact, we often forget the most important element of any communication action: the audience it is aimed at. Who do you write your content for? Who is the audience for your ads? Who do you want to buy your products? You probably have the answer to these questions in mind. But it's time to learn how to transform it into something more concrete and practical! In this article you will find out what Buyer Personas are. Inbound Marketing – What are Buyer Personas? THE IDEAL CUSTOMER: COMPANIES OR PEOPLE? Imagine you are the manufacturer of data and computer system security software.
Your solution is enterprise-type and therefore Nigeria Phone Number you want to sell it to companies with complex infrastructures. Which companies meet the requirements you have defined? Perhaps companies in specific sectors that have a minimum turnover of 30 million euros and at least 200 employees. Obviously we are indicating random numbers but the goal is to understand who your potential customers are! The definition we have just given, the "minimum requirements" of the company suitable for the software you sell, is that of the Ideal Customer Profile . This element narrows the field of your potential customers. In fact, you can exclude companies that do not meet the minimum requirements or exceed the maximum requirements (if you have set them). But whoever buys and uses your product is not a company, but a person! The Buyer Persona is the interlocutor you must address within the Ideal Customer Profile.
To return to the initial example, within the perfect company for your software you will need to aim for figures such as the Chief Security Officer or the Chief Information Officer. A PRECISE PROFILE Your ideal target is people with describable characteristics. The Chief Information Officer of a medium-large company in sector X has clear needs, objectives and desires. He also has a demographic profile which, like other information, can be inferred through direct experience and research . View your buyer persona as a real individual . HubSpot offers a free tool to create customizable profiles with even a photo! This material is necessary to create truly effective content, advertising campaigns and marketing activities. How can you find out information about your buyer personas? Start with the customers you already have and examine their characteristics. You can even conduct detailed interviews to collect more data! And online you will find many other useful resources for identifying and refining your target audience.
Your solution is enterprise-type and therefore Nigeria Phone Number you want to sell it to companies with complex infrastructures. Which companies meet the requirements you have defined? Perhaps companies in specific sectors that have a minimum turnover of 30 million euros and at least 200 employees. Obviously we are indicating random numbers but the goal is to understand who your potential customers are! The definition we have just given, the "minimum requirements" of the company suitable for the software you sell, is that of the Ideal Customer Profile . This element narrows the field of your potential customers. In fact, you can exclude companies that do not meet the minimum requirements or exceed the maximum requirements (if you have set them). But whoever buys and uses your product is not a company, but a person! The Buyer Persona is the interlocutor you must address within the Ideal Customer Profile.
To return to the initial example, within the perfect company for your software you will need to aim for figures such as the Chief Security Officer or the Chief Information Officer. A PRECISE PROFILE Your ideal target is people with describable characteristics. The Chief Information Officer of a medium-large company in sector X has clear needs, objectives and desires. He also has a demographic profile which, like other information, can be inferred through direct experience and research . View your buyer persona as a real individual . HubSpot offers a free tool to create customizable profiles with even a photo! This material is necessary to create truly effective content, advertising campaigns and marketing activities. How can you find out information about your buyer personas? Start with the customers you already have and examine their characteristics. You can even conduct detailed interviews to collect more data! And online you will find many other useful resources for identifying and refining your target audience.